Collection: Goorin Bros

Founded by Cassel Goorin in 1895, Goorin Bros began with a horse-drawn cart selling handcrafted hats through the streets of Pittsburgh, Pennsylvania. Over generations, the family business evolved into one of the most recognisable names in contemporary headwear, combining traditional craftsmanship with bold self-expression and modern culture. 

While the brand’s heritage is deeply rooted in classic hatmaking, Goorin Bros became globally recognised through its Animal Farm collection — a series of trucker hats featuring embroidered animal patches paired with playful slogans and bold graphics. Originally inspired by vintage Americana and working-class trucker culture, the collection transformed into a cult streetwear phenomenon embraced by celebrities, collectors, and fashion fans worldwide. 

Today, Goorin Bros continues to blend heritage styling with contemporary fashion, creating hats designed to feel expressive, collectible, and easy to wear. From trucker caps and mesh snapbacks to timeless fedoras and flat caps, the brand focuses on individuality, personality, and everyday confidence.

The Animal Farm collection in particular has built a strong global community of collectors and fans online, with many styles becoming highly sought-after limited releases.